Fractional CMO
1 – 3 days / week · long-term
A real CMO in your business, just not five days a week. Strategy, the team, go-to-market, brand, and the revenue number that goes with them.
Read the guideMarketing Leadership
On-Demand
Some companies need a marketing leader for two days a week. Some need one for six months. Centricity steps into either seat, for as long as it is useful and adds value.
SERVICES
Four ways of working together.
Which one fits depends on what is actually going on in your business. If you are not sure, that is a perfectly good reason to get in touch.
Interim CMO
4 – 5 days / week · full-time
For when the seat is suddenly empty. A resignation, parental leave, an acquisition to integrate, or a permanent search you would rather not rush.
Read the guideStrategic Advisor
2 – 8 hours / month
A few hours a month with someone who has already made most of these decisions before. Useful for founders and boards who want a second opinion they trust.
Read the guideProject Sprints
2 – 6 months · fixed scope
One job, one deadline. A go-to-market roadmap, a rebrand, a positioning reset, a move from D2C to omnichannel, or marketing integration after a deal.
The market shift
Three problems we hear
in almost every first call.
Different companies, different sectors, and yet the conversation tends to start in one of these three places.
The Hiring Gamble
Nearly 46% of new executives fail within 18 months.
Many executive hires don’t work out — not because they lack skill, but because the fit isn’t right. And when a senior hire fails, the cost hits every part of the business. In the Leadership IQ dataset, 89% of hiring failures were attributable to attitudinal factors such as coachability, emotional intelligence, motivation, and temperament.
“Harvard Business Review research indicates that a failed permanent executive hire can cost an organization 10 to 15 times that executive's annual salary when accounting for severance, lost momentum, and culture damage!”
The Effectiveness Challenge
Marketing activity doesn’t equal marketing impact!
Content is being produced, ads are running, social is humming - yet real business value is unclear. How are marketing activities driving the business forward? Are we investing in the right channels?
“We keep on investing, yet it is unclear where growth is coming from. What is really driving our sales?”
The Organizational Challenge
When is the right time to scale?
- When the founder is the de-facto CMO, marketing scales no further than their calendar.
- Entering a new market or rolling out a product without senior guidance often leads to wasted spend.
- Agencies optimize for impressions, clicks, and lead volume. Without senior direction, their work doesn't connect to pipeline or revenue.
- During rebrands, post-M&A, or when a CMO leaves, companies can't afford months without marketing direction.
“Our founder is still making every daily marketing decision because we lack a strategic leader to own the function.”
The Financial Implication
The money side of things.
No salary to carry, no equity to give away, no severance to negotiate later. You pay for the months you need.
40 – 70%
Cost savings vs. a permanent CMO
No recruitment fees, no equity package, no full-time benefits.
$150 – 250K
Salary reallocated to drive sales
More capital to fuel business growth instead of overhead costs.
30 – 45 days
To first measurable impact
vs. 6 – 9 months for a traditional search and ramp.
60 – 90 days
Risk mitigation
Trial engagements and contract notice periods replace the severance exposure of permanent CMO hires.
THE COMPARISON
Permanent CMO vs.
On-Demand Leadership.
The same seniority and the same experience. What changes is what it costs you, how quickly it starts, and how easily you can change your mind.
DimensionPermanent CMOOn-demand
Time to first measurable impact6 – 9 months30 – 45 days
Cost vs. permanent CMOBaseline40 – 70% less
Recruitment & equityFees + equity packageNone
Severance exposureHighContract notice only
Trial periodRare60 – 90 days
FlexibilityLocked inScale up or down by month
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